Where Creativity Meets StrategY

MY SERVICES

At PHLIK, I don't just transform ideas into impactful experiences. I listen to your brand & BUSINESS objectives, craft strategic plans, and execute them flawlessly to ensure your message reaches the right audience.

PHIL HENDERSON

EXPLORE THE WORK

PERFORMANCE NC / TV SPOT / PORTES OUVERTES SKI-DOO

Video Production for Performance NC's “Événement Portes Ouvertes Ski-Doo” This engaging video was shot and edited to captivate audiences on TVA and TVA+.
Producer: Cat Savard
Production House: PHLIK

VIEW TV SPOT
MAXTRAX / STRATEGY & PRODUCTION / NEW PRODUCT LAUNCH

At the 2024 King of the Hammers, we executed a comprehensive 360-degree strategy for MAXTRAX, under the directive of Eva Lagrange from Rhino-Rack. Our approach included a social teaser campaign, strategic sponsorships, and a successful PR exercise to amplify brand presence. We launched the MAXTRAX Lite, revamped the website, and coordinated on-site media coverage, leaving a lasting impact at this prestigious event.
Producer: PHLIK
Production House: S3 Media

DISCOVER MAXTRAX
RHINO-RACK & TOYOTA / STRATEGY / BRAND CAMPAIGN & PRODUCT INTRODUCTION

Introducing the Trailblazing Together campaign for Rhino-Rack and Toyota! This campaign showcases the rich history and evolution of the partnership between Rhino-Rack and Toyota Motor Corporation, highlighting their shared values of innovation, durability, and adventure. Alongside the launch of new products and accessory systems like the Reconn and Pioneer Platforms, this campaign takes you on a journey through breathtaking landscapes, from the Million Dollar Highway to Moab, Utah.
Producer: PHLIK
Production House: S3 Media
DOP: FOTORNR

VIEW CAMPAIGN
SPA BOLTON / PACKAGING DESIGN & TV SPOT / BLACK RIVER

Discover BLACK RIVER, a captivating new sub-brand by Spa Bolton. This project was a unique opportunity to delve into the rich history of Bolton and create a branding concept that resonates with the area's heritage and natural beauty.
Design Concept & Production: PHLIK

RELAX WITH BLACK RIVER
MY ADDRESS NUMBER & LUMINAIRE AUTHENTIK / VIDEO PRODUCTION / COLLAB PRODUCT LAUNCH

The collaboration between My Address Number and Luminaire Authentik was brought to life through captivating photo and video work that I had the pleasure of creating. This visual storytelling captured the essence of the "Urban" mailbox in Luminaire Authentik's exclusive colors, highlighting the vibrant and textured designs that reflect the spirit of Quebec.
Production House: PHLIK

DIVE INTO COLOR
TAIGA MOTORS / BRAND MANIFESTO / X GAMES

For the Taiga Motors brand manifesto at the 2024 Aspen X Games, I had the privilege of creating a compelling video that captured the essence of this groundbreaking partnership. The video highlights Taiga's innovative electric snowmobiles in action, showcasing their environmental benefits and performance capabilities.
Producer: Cat Savard
Production House: PHLIK

LET'S GET ELECTRIC
SOUTH RACING / COMMUNICATIONS & PR / FUTURE VISION

For the launch of South Racing's Vision Concept Vehicle at the 2023 Dakar Rally, I managed the communication and PR efforts, organizing a high-profile press event attended by leaders of the A.S.O. and the President of the FIA. My role included crafting compelling narratives, coordinating media interactions, and ensuring the event's success, which highlighted South Racing's innovative approach to sustainable side-by-side racing.
Advanced Concepts: Matt Tandrup
Communications and PR: PHLIK

DIVE INTO THE FUTURE
CAN-AM / PRODUCTION & PHOTOGRAPHY / CHASIN' THE LIGHTS

In the heart of Finland, amidst the stunning landscapes of Lapland, I had the incredible opportunity to produce and photograph a captivating series titled "Chasin' The Lights" with BRP. This project was not just an adventure but a deeply personal journey for Jukka Hilden, a renowned figure known for his vibrant personality and adventurous spirit.
Producer & Photography: PHLIK
Production House: S3 Media

CHASE THE LIGHTS
CÔTEAUX MISSISQUOI / CAMPAIGN STRATEGY & CONTENT PRODUCTION / FAMILY GETAWAY

Discover how I helped Côteaux Missisquoi, a resort in the Eastern Townships, boost their summer reservations through a targeted promotional strategy. Learn about my collaboration with Lewis & Co., the creation of engaging social media and Google Ads campaigns, and the production of promotional videos that attracted new clientele.

Escape into nature
BRP / STRATEGY & CONTENT / THE HUNTERS

Here are two hunting videos that I had the opportunity to produce and shoot photos for during my time at BRP. Five years ago, the Can-Am Defender platform was still finding its wings among farmers, hunters, and landowners. Our objective was clear: win the hearts and minds of these communities with authentic, engaging content.
Strategy - Producer - Photography: Phil Henderson (BRP)
Production House: S3 Media
PR Agency: Howard Communications

DISCOVER THE HUNTERS

WORKING TOGETHER

With a foundation built on diverse skills and expertise, I specialize in crafting comprehensive marketing strategies and producing captivating content through both photography and video. My agility and ability to get the job done quickly and effectively set me apart. I understand your needs rapidly and can make an immediate impact, solving problems efficiently.

Whether you need a long-term partner or a one-time solution, I can adapt to your requirements. I can seamlessly integrate as an extension of your business or provide targeted assistance to achieve specific goals. My ability to connect the dots and forge strategic partnerships enhances brand visibility and reach.

I excel in developing and implementing effective content strategies, leveraging social media for engagement, and creating impactful advertising campaigns. My work in product marketing and commercial photography ensures that each project resonates with its target audience.

Developing and implementing effective content strategies that engage audiences and deliver results.
Specializing in both photography and video production to create compelling visual narratives.
Acting as a dot connector, I excel in building and nurturing strategic partnerships that enhance brand visibility and reach.
Leveraging social media platforms to build brand awareness and foster community engagement.
Creating impactful advertising campaigns that resonate with target audiences.
Capturing stunning images that tell a brand's story.
Producing high-quality video content that captivates and informs.

Let's Chat!

You've made it this far down the page, which means you're either really interested or just love scrolling. Either way, it's a sign we should talk! Whether you're ready to dive into a project or just curious about what we can do together, let's connect and see if we're the perfect match.

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What's on your mind?

Capturing Moments, Unfiltered

Every project I capture doesn't always get seen, or I simply don't have the chance to showcase it. My style of photography is crisp and contrasty, inspired by my friends and the places I visit. I'm not into filters and over-editing photos because I want to showcase the beauty in the colors of nature and the special moments I witness.

This line of work has taken me to incredible places around the globe, and I finally have a home to show it. This section will be updated often, so come back and visit. If you like what you see, you can hire me for anything—commercial or personal.