Strategist-led creative collective · Bromont, Québec
We think it.
We make it.
We launch it.
PHLIK is a strategist-led creative collective.
We've sat in your chair: 15 years on the brand side.
Our Advantage: One head for every step, from the listening to the launch,
and a crew when the job needs one.
20 years in marketing / 15 on the brand side / Bilingual EN · FR / Bromont, Québec / On site anywhere /
20 years in marketing / 15 on the brand side / Bilingual EN · FR / Bromont, Québec / On site anywhere /
How we work
We've sat in your chair.
We've paid for the 100-page deck nobody opened twice.
We've watched the senior team pitch and the juniors deliver.
We've waited three weeks for a revision that took an hour.
01
We think it.
We start by listening. Your business, your market, your people. Then we write the strategy, and the person who writes it stays on the project until it's live.
So we built PHLIK the other way around.
02
We make it.
Photo, video, words, design. Shot, edited and built by us, with senior specialists when the job is bigger than one person. Never a roster you pay to keep warm.
DAYS & Weeks, not quarters.
03
We launch it.
A plan your team can run without us, and the content that proves it works. No account managers. No juniors. No handoffs.
Lane 03 · AI content & training
One prototype in.
A whole campaign out.
Northrich handed us a prototype tray. No food, no kitchen, no shoot. We built the rest with AI, from three photos to a 43-second launch film.
We make AI content for brands, and we train their teams to do it properly.
Selected work
The plan and the proof.
PMET Resources · Mining · 2023–2026
A camp, its people, and three years of trust.
MAXTRAX · Off-road · 2024
A US launch from one week in the desert.
360° strategy, launch and PR at King of the Hammers. One reel at 419,000 views, Road & Track, Ars Technica.
From a first site visit to a documentary series the client publishes on its own channels, and a strategic mandate on top. Strategy, direction, camera and edit, with a second shooter when the days got long.
Lovo · Agri-food · 2025–2026
The faces behind a rebrand.
Portraits, launch films and event coverage from concept to reveal. Credited by name in Grenier aux nouvelles and Isarta.
Services
Three ways to work with us.
01 · Strategy sprint
The plan.
Positioning, brand foundation, communication architecture. Six to ten weeks, weekly sessions, and a working manual your team can run.
4–6 weeks
02 · Content production
The proof.
Campaigns, documentary series, launches, event coverage. One shoot or a full season, delivered in every format your channels need.
Per day or per project
03 · Activation retainer
The momentum.
Monthly content and coaching so the plan keeps moving after launch. Short-form video, ad concepts, and a strategist your team can call.
Monthly
For agencies
The senior creative POD.
Senior leadership on your mandate, without adding headcount.
The collective
One head for every step. A crew when the job needs one.
PHLIK is led by Phil Henderson: 20 years in marketing, 15 of them on the brand side, seven Dakar Rallies as head of communications for a factory team. Around him, a bench of senior specialists we've worked with for years, assembled per mandate. Every proposal names who's on it.
The bench
Phil Henderson · Strategy, Direction, DOP
Alex Poirier · DOP
Josh Catogni · Cinematography
AJ van de Water · Photography, DOP
Cat Savard · Producer
Harry Drakopoulos · Creative direction
Eva Lagrange · Growth strategy
Let's talk.
You've made it this far down the page. That's usually a sign. Tell us what's on your mind and we'll come back with a straight answer, not a deck.
phil@phlik.ca
+1 450 330-0131
Bromont, Québec · EN / FR