Trailblazing Together

When Rhino-Rack and Toyota joined forces for the Trailblazing Together campaign, we knew we had to create something extraordinary. This wasn't just about producing a video; it was about crafting a comprehensive content strategy that would resonate with adventure enthusiasts and showcase the synergy between these two iconic brands.

Beyond the Video

While the commercial was a centerpiece of our campaign, our content strategy extended far beyond:

• Social Media Campaign: We developed a series of teasers and behind-the-scenes content to build anticipation.

• Photography: High-quality stills captured during our journey were used across various marketing materials.

• Blog Series: We created in-depth articles about the locations visited, the challenges faced, and the equipment used.

• Influencer Partnerships: We collaborated with adventure influencers to extend our reach and add authenticity to our message.

The Team

None of this would have been possible without our incredible team:

• Josh Catogni: Lead Cinematographer

• AJ van de Water: DOP

• Weston Miller: Production Manager

• PHLIK: Production & Strategy

The Impact

The Trailblazing Together campaign has not only strengthened the partnership between Rhino-Rack and Toyota but has also inspired countless adventurers to explore the great outdoors with confidence. By showcasing the products in real-world, challenging environments, we've demonstrated their reliability and versatility.

As we look back on this project, we're reminded of the power of storytelling and the importance of a holistic content strategy. It's not just about creating a video; it's about crafting an experience that resonates with our audience across multiple touchpoints.