The Dakar Rally

As the Communication Manager for the Can-Am Factory Team, the Dakar Rally was nothing short of an epic journey filled with unforgettable moments and quirky challenges. Here are some of my takeaways:

• Coordinating partner content needs with producers and content creators while reuniting with friends in the middle of the desert.

• Ensuring our team media were well taken care of and transported from stage to stage, all while sleeping in a three-person motorhome where late-night talks turned into podcast ideas.

• Missing my family during the holidays, writing nightly team updates to keep stakeholders engaged, and enduring cold showers for two weeks.

• Navigating the rally's ups and downs physically, emotionally, and mentally, fueled by copious amounts of caffeine.

• Using airguns to remove sand from places it shouldn't be, peeing outside regularly, and donning attire plastered with team and race logos.

• Staring at a giant iPad all day to hypothesize course happenings, meeting a Hollywood production team for a potential Dakar-themed movie (shhhh), and driving nearly 3000 km across Saudi Arabia in the Motorhome World Championship.

• Creating theme songs for the Can-Am Factory team, singing them out loud, battling through intense sandstorms, and eating pasta almost every day at the bivouac catering.

• Finally, coming back home and counting the days until next year's adventure!

The Dakar Rally is not just a race; it's a test of endurance, creativity, and camaraderie. Here's to the next one! 🚗💨

PHOTOGRAPHY: MCH